With over 20 years of experience, we’re dedicated to transforming our expertise into high-quality websites that help people discover unique products. Our passion lies in creating seamless, engaging online experiences that connect shoppers with one-of-a-kind finds. By combining our deep industry knowledge with innovative design and technology, we craft platforms that make browsing, buying, and exploring effortless. Whether you're searching for something rare or simply looking for a better way to shop, we’re here to make it happen.
P: 949 677-3295 | 3245 Main St Ste 235B-125, Frisco, Texas 75034 DUNS: 09-524-4466
About The Founder
Founded by Brian Williams, an entrepreneur and ecommerce leader with more than two decades of experience building, operating, and growing online businesses. His career has been shaped by a hands-on understanding of what it takes to compete in ecommerce—from developing strategy and implementing technology to building the marketing, merchandising, operations, and customer experiences needed to support long-term growth.
Throughout his career, Brian has developed deep expertise in ecommerce strategy and digital business operations. His experience spans ecommerce technology, digital marketing, product merchandising, marketplaces, automation, data, supplier relationships, and the evolving customer journey. As both an entrepreneur and operator, he brings a practical perspective to these areas, focusing on how technology, strategy, and operations can work together to create stronger, more efficient, and scalable businesses.
That experience is at the foundation of LSTX LLC. With an understanding of how ecommerce has evolved—and continues to change—Brian focuses on identifying new opportunities, developing scalable strategies, and building better online businesses. LSTX LLC combines proven industry experience, technology, practical strategy, and an entrepreneurial mindset to create shopping experiences that deliver value to customers while supporting sustainable, long-term growth.
We focus on the rooms & products that bring people together from outdoor furniture to yard and board games.